Check Out: Coven Magazine


I believe in helping the ladies grow in this industry, why? Because through the kindness of other websites like Women of Freestyle and Ride BMX, Magnolia BMX was given the opportunity to be exposed. I want to introduce to you, Juliet Elliot from London, UK. Not only is Juliet a BMX rider but she created Coven, a magazine dedicated to women’s action sports.

How did you get into bikes?
I got pretty into riding fixed gear bikes and went down to the skatepark on mine. When I was there I had a go on my friends BMX and fell for it immediately. I guess that was a couple of years ago now. I had to have a lot of time off for injury which set me back a fair bit and was very frustrating – I totally screwed my back so badly that it was impossible to ride. It hurt to walk, to sit, to lie down. God, it sucked!

What is Coven Magazine.
Coven Magazine is a new women’s action sport, art and adventure magazine. I wanted to give some props to all the ladies who inspire me, who I follow on the internet but who never get much exposure. I know there are tons of girls out there in the same boat as me – looking online to see what other ladies are up to. There are heaps of girls out there doing stuff but it’s so hard to track down interviews and coverage so I thought it would be nice to put it all in one place. Also, I really like reading magazines but I thought that none of them were quite what I was looking for.


How did Coven get started?
I came up with idea when I was riding around on my bike delivering packages – I’ve been working as a bike messenger and always come up with ideas whilst I’m riding about.

What does Coven mean?
Well traditionally a Coven is a group of witches. The mag is not witchy in any way though, I just liked the name and thought it was kind of funny.

What will Coven cover and what is Coven interested in?
We will cover all the good stuff we like! So that’s all kinds of bikes, skateboarding, snowboarding, surfing, climbing, motocross, FMX, photography, art, design, travel etc.

How can I get my hands on an issue?
The mag is independently produced, financed and distributed. Since my car was stolen last week, the London issues will be delivered by bike and all the other UK copies will be sent out via courier. The printed mag will only be available in the UK but it will be free to download internationally after the launch date on April 12th.

Can you give us a preview of what the first issue of Coven will have?
The first issue is probably smaller than the size the subsequent issues will be but is packed with good stuff including interviews with BMXer Shanice Da Silva, fixed gear rider Christina Panteliodis, climber Lisa Rands, snowboarder Jenny Jones and a whole lot more.

Thanks Juliet! For those who are looking for more information, make sure you check out Coven’s social sites:

Twitter Coven
Facebook Coven
Credit: Pictures by Dave Noakes

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